Beer of the Week - Persephone Pale Ale

In this month's Canada Craft Club delivery there was a 650 ml bottle of Persephone Pale Ale from Persephone Brewing in Gibsons, BC. If Gibsons sounds familiar to you, then you're likely old enough to remember The Beachcombers TV series which was shot there and ran from 1972 to 1990. The brewery is named after the tug boat owned by Nick Adonidas, played by Bruno Gerussi, the star of the series.

Persephone Brewery (PBC) is the first and only B Certified company in B.C.

Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems.

Collectively, B Corps lead a growing global movement of people using business as a force for goodTM. Through the power of their collective voice, one day all companies will compete to be best for the world, and society will enjoy a more shared and durable prosperity for all.

PBC's brewery and farm is in part owned by the Sunshine Coast Association for Community Living (SCACL), a non-profit organization providing services for people with developmental disabilities, a number of whom work at the farm. PBC's annual fundraising events include the Tough Kegger adventure race and the Sunshine Coast Craft Beer Festival, great excuses to have fun and quaff some delicious brews for a good cause.

PBC also has a sustainability program and reuses their water for irrigation and turning their spent ingredients into compost. They are able to do this as the brewery sits on an eleven acre farm where they grow their own hops. PCB is quite proud that anything they need that they can't grow on their own land is sourced from within the province.

And the beer?

The pale ale pours amber in colour with a small brownish head, There are lots of lacings when I sip so I think I just did a bad pour. I'm a little stuffed up so can't pick up any aroma.

I can pick up taste, though, and this has lots of it. It starts off rather sweet and malty but then the hops come through bringing on some nice little bitterness. It seems that the malt comes back a little in the finish but then is overwhelmed by a bitter citrus.

It's a very nice beer, one that I wouldn't hesitate to have again. I have a credit with Canada Craft and I may order some more of these from them.

Beer of the Week Stats 

Beers Profiled 311 
Breweries 279 
Countries 45